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“Copying keeps you one step behind your competition”
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When we were early on in business the art of creating clip art was very new to us as we were completely self taught. When you are so unsure you look to see what others are doing. Some of our first clip art sets, although different from others were not completely original ideas. We quickly realised that this is not good for our business. One thought that stood out to us early on was: If all you do is copy what others are doing then you are always one step behind your competition. Yes, copying is what we all do, we all get ideas and inspiration from others but if our products are always based on what others are doing, then we will always be a step behind them. So how can we be unique, what stands you out from the crowd?
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Identify your uniqueness
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Keeping up with trends
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Why stand out from the crowd
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