Way back in 1963 a very forward thinking individual named Lawrence Herbert saw a problem in the graphic art community. He insightfully understood that the colour spectrum is seen and interpreted differently by each person. This lead to a problem, the ability to accurately identify, communicate and match colour. So he came up with the innovative PANTONE MATCHING SYSTEM. This was a book of standardized colour that quickly became the industry standard and now has evolved into all manner of colour- critical industries, including digital technology, textiles, plastics, architecture and paint. In essence PANTONE is the standard language for colour communication from designer to manufacturer to retailer to customer.
You may or may not be aware that every year PANTONE pick a colour for the year. Their website states that it is “a symbolic colour selection; a colour snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude”.
Ultimately as the industry standard, this colour selection can have a huge impact on emerging trends. So you might be wondering why your customers this year have been looking for products in dusky pink and light blue. This is because PANTONE have name ROSE QUARTZ & SERENITY as there colour choice for 2016.
Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.
Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.
Hex code: #F7CAC9
Hex code: #92A8D1
Introducing the Serenity series, to help you design with PANTONE colour accuracy in 2016.